What is artisan
food and drink
What is artisan
food and drink?
“Artisan food and drink” describes products produced by non-industrialised methods, often involves traditional processes, authentic recipes and fresh ingredients. Because artisan food and drink makers tend to produce in small batches, they can work with the seasonality of their ingredients and perfect the tastes and processes gradually and naturally. Artisan food and drink makers understand and respect the ingredients they use, they know where these materials come from and the nature of their ingredients. They have a good understanding of the processes and strive for the perfection they have in mind while being conscious of the impact of their production on the people, the communities and the environment.
“Passionately made, delicious food deserves to be discovered, wherever you are.”
How Melted Inside started
and how it works
It all started with my frustration of not knowing what food and drink makers we had in our area. There are many around us, but it isn't always easy to buy from them or to find out more about them. I wanted to make it easier for shoppers to buy from the many inspiring artisan food and drink makers, and to make it easier for the makers to tell their stories and connect with the customers.
We can all learn more about the provenance of what we eat and drink: where it came from, who makes it, what they make it with and why they do what they do. Provenance matters.
A word from
To the shoppers and makers
A welcome message
When asked about what Melted Inside is, I always say it is like ebay but prettier and more delicious.:-)
Melted Inside was designed to make artisan food and drink more accessible by providing an affordable open stage to the makers. (With the shortage of delivery slots and the need of customers at the time of isolation, we brought forward the pilot to mid-2020. Launching a new marketplace during the lockdown was a leap of faith, to put it mildly.)
All our makers have an inspiring and motivating story behind them. This realisation helps me appreciate their work even more. Do take a pause and read about our makers. It is a rich and hidden tapestry of stories.
Many of our makers - big and small - also play their part in the community: treating local farmers fairly, sourcing sustainably, reducing food waste, using sustainable packaging and supporting charities.
While you enjoy the delicious creations of our makers, you are also making a positive impact.